If you are a WordPress user thinking of updating from version 4.9.8 to 5.0, you may want to read this. Unless of course, you like to get caught napping.
Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys – like this one from Nielson – that show us how lots of organizations keep frustrating online visitors.
If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone. Once they’re set up, most of these things can become an afterthought. Or at least that’s the case until something goes wrong.
Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients. Given Google views each post as a page on your site, the more of them you have, the easier it is to get their attention. Likewise, fresh blog […]
Your website isn’t just a marketing item – it’s a potential hub of information, relationship-building, and sales activity. It’s also the most visible component of your marketing plan. Do you get the sense it’s under performing? Let’s check on a few of the most common and telltale signs…
It’s one of the very first and most common questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software when they are used to WordPress or another free or low cost platform. A CMS decision is never as easy as you’d think.
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they’ve purchased that will help them to finally succeed online.
Colour is a part of everything we do. From selecting our clothing for the day, to picking out the vehicle we choose to drive, colour makes a continuous impression on us each and every day, but does it have any impact at all on the websites we choose to visit, and if so, why?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.