Is it time to go off road with your social messaging?
Admit it. It’s so easy for your social media feed to descend into random tweets and personal gripes. It’s one of the reasons my team…
My Take-aways From The Blogging on LinkedIn Hangout
Recently, I had the chance to participate in a Google On Air Hangout hosted by LinkedIn fellow Greg Cooper on the topic of LinkedIn Publishing…
Are You Relying a Little Too Much on Marketing Automation?
At a time when social engagement is becoming more crucial than ever before, at every business level, automated social posting and updating tools are increasingly…
5 Reasons Why Business Leaders Need to Be Social
With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might…
Who Made Up The Rules Around Social Engagement Anyway?
There is a lot of information and advice being thrown around when it comes to how marketers should handle social. That’s mostly a good thing,…
Managing Your Own Social Engagement: It’s Not Just a Good Idea, It Might Be the Law
I’m relatively outspoken on a lot of different topics, and one of them is the need for business owners and marketers to handle their own…
Don’t Shortcut Your Knowledge Investment: Think Solutions Before Tools
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.” If you filled…
Why My Contact Form Is Not The Best Place to Pitch Me
Here at Kayak, we have a pretty open stance about ethics when it comes to sales and marketing – we prefer an inbound, attraction-based approach…
Doubling Down on Duplicate Content
Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a…
Reach Your Audience Wherever They May Be
We all know by now that social media is an important part of building engagement, staying in touch with contacts, and for building our credibility….
8 Tips About Social Posting for Engagement
Most marketers realize that announcing and sharing their posts on social media sites like Twitter, Google+, or Facebook is an important part of attracting interest….
4 Steps to Quality Stalking Using Disqus
Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s…