Admit it. It’s so easy for your social media feed to descend into random tweets and personal gripes. It’s one of the reasons my team and I advocate in favour of establishing an editorial calendar.
Recently, I had the chance to participate in a Google On Air Hangout hosted by LinkedIn fellow Greg Cooper on the topic of LinkedIn Publishing platform Pulse and, specifically, what marketers can do to make the most of it as a blogging platform. On the call with me were LinkedIn heavyweights Marc Miller and Paul […]
At a time when social engagement is becoming more crucial than ever before, at every business level, automated social posting and updating tools are increasingly responsible for the posts you see on Twitter, Facebook, and Google +. And even though it’s all being done in the name of “convenience,” I would argue that these types of […]
With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might not be donning robes, handing out diplomas, or giving commencement speeches, but we have trained a lot of business people in the practice of “being social” on social media.
There is a lot of information and advice being thrown around when it comes to how marketers should handle social. That’s mostly a good thing, since we can all use more ideas and best practices about getting our messaging right. Sometimes, though, all of this helpful insight can actually get in the way of common […]
I’m relatively outspoken on a lot of different topics, and one of them is the need for business owners and marketers to handle their own social engagement. Doing so allows them to keep their finger on the pulse of their industry, along with customer discussions and concerns and insights they just couldn’t find ‘not’ being […]
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.” If you filled in your blank with something like “better knowledge,” or “smarter decision-making,” then let me know and I’ll beam you over a shiny gold star. If you answered with anything else […]
Here at Kayak, we have a pretty open stance about ethics when it comes to sales and marketing – we prefer an inbound, attraction-based approach where prospects seek us out based on our being helpful and valued. We’re simply not in the habit of thrusting ourselves into the faces of prospects.
Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a variety of places.
We all know by now that social media is an important part of building engagement, staying in touch with contacts, and for building our credibility. But can the mechanics of posting to multiple social destinations can get a little bit sticky?