Follow Analytics to Keep Your Plan on Track
When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From…
Working the Grey areas of Search Visibility
Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted…
What’s Better Than a Number One Search Ranking?
Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on…
Let’s Talk About Google’s Elephant in the Room
It’s no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates. We’ve weathered the Penguins and…
What is the Lightning Bolt Icon in Google Search?
You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media…
12 Ways to Spot the Snake Oil in your SEO
Imagine for a moment that we traveled back in time to the 1800s, into the dusty centre of an old Wild West town and transported…
4 Steps to Quality Stalking Using Disqus
Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s…
Is Your Business Website Up to Code with Google?
Although many in the SEO and online marketing industry like to speak about Google’s algorithm as if it were an ancient secret buried beneath a…
Are Marketers Overlooking the Most Important SEO Strategy?
Search optimization will always occupy a somewhat ironic place in my mind. That’s because, as one of the more important parts of a successful online…
4 Do’s and Don’ts of Website Navigation Structures
The navigation structure of a website is pretty easy to overlook. After all, most people are going to be able to get from one page…
Can Brand New Websites Rank Well on Google?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing website…
How to Survive a Hummingbird Bite
It’s probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.