Using Influence Marketing and Persona Mapping to Grow Your Leads
Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure…
Is a Sunny Outlook an Optimist’s Greatest Risk?
As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there…
For love or money: perspectives of a serial giver
I love to give. It’s in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give…
What’s the Difference Between Buyer Personas and Demographics?
As our clients and blog readers will know, Kayak’s team members are big proponents of applying buyer personas to marketing goals in order to understand…