What does the Gutenberg Editor in WordPress mean for my website?
If you are a WordPress user thinking of updating from version 4.9.8 to 5.0, you may want to read this. Unless of course, you like…
It would be funnier if it didn’t hurt so much
We see blunders all the time in marketing, especially when people try to take shortcuts or listen to bad advice that ends up working against…
Slave-Free Since Always: No Unpaid Marketing Interns
One thing you’ll notice if you stop in to see us at Kayak is that our team is quite eclectic. From young people to industry…
Doubling Down on Duplicate Content
Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a…
Why White Glove Service Is No Longer Optional
Does your customer service set you apart from your competitors? That’s a trick question – I can almost promise you that it does, whether you…
Are Your Big Words Causing Small Headaches?
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers? While…
5 Things to Love About the $3 Kindle Book Strategy
In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became…
The Dodo Bird of Marketing Tactics?
Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all…
Is Your Website Visitor a Skimmer or a Diver?
Summer’s here and people are taking to the water, whether it’s rafting down a slow creek or getting out the waterskis. If you’re avoiding the…
Are Marketers Overlooking the Most Important SEO Strategy?
Search optimization will always occupy a somewhat ironic place in my mind. That’s because, as one of the more important parts of a successful online…
Why You Can’t Prioritize Online Marketing Pieces Over the Whole
If there is one error that is more common than any other in online marketing, it would probably be prioritizing the pieces over the puzzle.
Five Reasons Businesses Make Bad Online Marketing Decisions
For all the time, money, and discussion that are given to online marketing in companies of all sizes, it can seem a bit baffling that…