If you are a WordPress user thinking of updating from version 4.9.8 to 5.0, you may want to read this. Unless of course, you like to get caught napping.
We see blunders all the time in marketing, especially when people try to take shortcuts or listen to bad advice that ends up working against them. No matter what kind of decision you make, though, you can rest easy knowing that someone else has probably done worse.
One thing you’ll notice if you stop in to see us at Kayak, is that our team is quiet eclectic. From young people to industry vets, we run the gamut. What you won’t see though, are unpaid marketing interns.
Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a variety of places.
Does your customer service set you apart from your competitors? That’s a trick question – I can almost promise you that it does, whether you want it to or not.
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers? While reading level is always a consideration, I’ll be the first to admit it’s something I don’t focus on too heavily, in favour of fluidity and authentic thought flow. That may […]
In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate […]
Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all interruptive advertising strategies. And, much like that phone call at dinner time, less than welcomed by your prospects. E-marketing in particular has been the recent target of CASL (Canada’s anti-spam […]
Summer’s here and people are taking to the water, whether it’s rafting down a slow creek or getting out the waterskis. If you’re avoiding the sun by staying in the office, there’s a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers.
Search optimization will always occupy a somewhat ironic place in my mind.