Get more from Your Discovery Process by Asking More Questions
One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. 🙂…
Why Awards Aren’t Always as Prestigious as They Seem, Except When They Are
If you’re searching for a marketing or web firm to help you establish a new online presence, then it makes sense to work with an…
Can Marketers Fool You Into Thinking You Haven’t Been Fooled?
Stop and think for a moment about how often you’ve seen something advertised on TV or the Internet, and thought to yourself: “who would be…
How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?
Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and the…
Why Does Consensus Often Lead to False Positives?
One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being…
Which of the 9 Whys Motivates You Most and Do They Really Matter?
No doubt you’ve heard of Simon Sinek’s Start With Why TedX talks or his books, but did you know that the origins of The 9…
Best Practices for Replying to Negative Google Reviews
Negative reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to…
How One Web Developer’s Mistake Cost Me A Small Fortune… and Saved My Business
It was 2010, and I was in the midst of recovering from a horrific battle with stage IV cancer. Getting back to work was a…
My Take-aways From The Blogging on LinkedIn Hangout
Recently, I had the chance to participate in a Google On Air Hangout hosted by LinkedIn fellow Greg Cooper on the topic of LinkedIn Publishing…
Why The Customer is Not Always Right
I don’t know if whoever came up with the expression, “the customer is always right”, is more deserving of our scorn or pity. This misguided…
Don’t Shortcut Your Knowledge Investment: Think Solutions Before Tools
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.” If you filled…
Is Greed Motivating Your Media Buyer?
Can there be there a worse idea for your business than engaging in a traditional ad agency media buy? Typically, agencies buy space or air…