Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients. Given Google views each post as a page on your site, the more of them you have, the easier it is to get their attention. Likewise, fresh blog […]
The length of a landing page is a bit like the recipe for a good chilli: everyone has their own ideas about what should go in, and some passionate reasons why their version is superior to all others.
As our clients and blog readers will know, Kayak’s team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.
At a time when social engagement is becoming more crucial than ever before, at every business level, automated social posting and updating tools are increasingly responsible for the posts you see on Twitter, Facebook, and Google +. And even though it’s all being done in the name of “convenience,” I would argue that these types of […]
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.” If you filled in your blank with something like “better knowledge,” or “smarter decision-making,” then let me know and I’ll beam you over a shiny gold star. If you answered with anything else […]
Sometimes, the most important lessons you can learn about online marketing – and indeed, dealing with people – aren’t the ones you get from blogs, surveys, or brainstorming sessions. In fact, I was recently reminded how important things like perspective and insight are from a simple cup of tea.
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers? While reading level is always a consideration, I’ll be the first to admit it’s something I don’t focus on too heavily, in favour of fluidity and authentic thought flow. That may […]
Summer’s here and people are taking to the water, whether it’s rafting down a slow creek or getting out the waterskis. If you’re avoiding the sun by staying in the office, there’s a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers.
Since our launch in 2011, we’ve been able to overtake an impressive list of established digital agencies and SEOs on Google’s rankings, and helped the vast majority of our clients to dramatically increase the numbers of leads they’re generating through their own sites as well.
We have shared a lot of advice lately about marketing personas, and specifically how we use them to get to know more about our best customers, and how the insights we gain from them affect online marketing messages.