At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food. From that realization came the organic movement. It has flourished to the point that you can now find naturally-grown […]
It’s one of the very first and most common questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software when they are used to WordPress or another free or low cost platform. A CMS decision is never as easy as you’d think.
The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks. Jeremiah’s idea isn’t complicated: that people and businesses are getting together to fund, share, and promote new ways of doing things, and that’s changing the way businesses and industries work. […]
How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers? While reading level is always a consideration, I’ll be the first to admit it’s something I don’t focus on too heavily, in favour of fluidity and authentic thought flow. That may […]
Could your online marketing company be dying to get rid of you and find a little space to breathe?
Lately, Google’s Hummingbird update has been a hot topic on the web for marketers and SEOs alike. But, we wonder whether this should actually be news at all – Google changes its algorithm all the time.
We have shared a lot of advice lately about marketing personas, and specifically how we use them to get to know more about our best customers, and how the insights we gain from them affect online marketing messages.
Having your website cultivate new sales opportunities, automatically, is what we think online business is all about.
Over the life of the series, Breaking Bad has been big on drama, action, and suspense. One thing it hasn’t had, however, is a lot in the way of practical business lessons – at least for the majority of us who don’t spend our time running illegal black markets out in the desert.
Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.