An Organic Approach to Marketing and Customer Care
At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using…
The 2 Harshest Truths about Data-Driven Websites
Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share…
11 Tips for Pairing Images with Blog Posts
Most business owners and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation –…
The Biggest Thing Content Marketers Forget about Sales and Conversions
If you are in the business of producing blog posts, videos, and social content to improve your bottom line, then you’re probably used to watching…
The threat of a loss of net neutrality might actually be overblown.
Very recently, the future of net neutrality became a hot topic. The assumption in many circles is that the governing powers in Washington are doing…
Should I Write or Accept Guest Blogs?
With all the “offers” to guest blogs, one has to wonder… does guest blogging have any real value to a writer or a business these…
Let’s Talk About Google’s Elephant in the Room
It’s no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates. We’ve weathered the Penguins and…
So You Want To Build An App Do You?
Then you’ll want to be aware of two critical decisions you’ll need to make. By virtue of our work with content marketing and lead generation,…
Doubling Down on Duplicate Content
Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a…
3 Easy Ways to Foster Creativity in Your Company
Creativity is a popular subject in the business world and a crucial element of any online marketing campaign. It’s also notoriously difficult to define and…
5 Things to Love About the $3 Kindle Book Strategy
In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became…
Is Your Business Website Up to Code with Google?
Although many in the SEO and online marketing industry like to speak about Google’s algorithm as if it were an ancient secret buried beneath a…