At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food. From that realization came the organic movement. It has flourished to the point that you can now find naturally-grown […]
Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from our own campaigns as well as the ones we deploy for our clients. That, in turn, gets other marketers excited about them.
Most business owners and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts And yet, many never stop to think about a critical conversion element that immediately draws attention […]
If you are in the business of producing blog posts, videos, and social content to improve your bottom line, then you’re probably used to watching these key metrics: visits, conversions, and sales.
Very recently, the future of net neutrality became a hot topic. The assumption in many circles is that the governing powers in Washington are doing away with the rules that prevent Internet service providers from giving preferential treatment to one internet entity or another.
With all the “offers” to guest blog, one has to wonder… does guest blogging have any real value to a writer or a business these days? Does it lead to the good stuff, like generating new opportunities, or is it just a lot of work for questionable gain? Is there any SEO benefit – either […]
It’s no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates. We’ve weathered the Penguins and Pandas that thankfully stopped old hacks from working these past couple of years; but what about what the next algo Zebra or Walrus, or maybe that bigger Elephant in the […]
Then you’ll want to be aware of two critical decisions you’ll need to make. By virtue of our work with content marketing and lead generation, we often find ourselves working with software companies. Typically, they are interested in having us create sales funnels that help them attract prospects, educate them about the benefits of a […]
Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a variety of places.
Creativity is a popular subject in the business world, and a crucial element to any online marketing campaign. It’s also notoriously difficult to define and identify. So it was very interesting to those of us in the content creation world when Adobe – the leader in creativity-enhancing software – released a study on the way […]