Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing holes to not sharing killer good content, human behaviour can be pretty predictable online or off.
Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise. Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets. In our own minds, we all […]
When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know. That’s a simple way of saying we can’t see our own blind spots. Knowledge and weaknesses tend to be hidden from our conscious view, so we aren’t aware when we are […]
As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions?
Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere. From your vantage point, it’s obvious […]
Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?” The implication, of course, is that other people could be tricked or swayed by transparently flimsy logic, but that you yourself are too savvy to […]
Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph. Now, reach into your memory to find a time when the new project or expansion didn’t work out. What was the reason? […]
One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on a subconscious level, we do it without even realizing it. For […]
Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist, a mentor, friend, or even a religious leader. And just like the rest, you would be completely wrong.
No doubt you’ve heard of Simon Sinek’s Start With Why TedX talks or his books, but did you know that the origins of The 9 Whys are the work of Dr. Gary Sanchez of the Why Institute? In the slim chance you haven’t heard of either speaker, its a construct of 9 motivations that most […]