Is your Secret Fishing Hole Digital?
Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing hole to not sharing killer good content, human…
Is Overconfidence Killing Your Marketing Effectiveness?
Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise. Survey after survey…
A Sounding Board Just Might Be your Wisest Investment
When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know. That’s…
Is a Sunny Outlook an Optimist’s Greatest Risk?
As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there…
Why is it So Easy to Chase Bad Strategy Online?
Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they…
Can Marketers Fool You Into Thinking You Haven’t Been Fooled?
Stop and think for a moment about how often you’ve seen something advertised on TV or the Internet, and thought to yourself: “who would be…
How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?
Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and the…
Why Does Consensus Often Lead to False Positives?
One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being…
Who is the Most Influential Person Ever?
Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist,…
Which of the 9 Whys Motivates You Most and Do They Really Matter?
No doubt you’ve heard of Simon Sinek’s Start With Why TedX talks or his books, but did you know that the origins of The 9…