Is Overconfidence Killing Your Marketing Effectiveness?
Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise. Survey after survey…
Using Influence Marketing and Persona Mapping to Grow Your Leads
Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure…
A Sounding Board Just Might Be your Wisest Investment
When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know. That’s…
Who is the Most Influential Person Ever?
Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist,…
Which of the 9 Whys Motivates You Most and Do They Really Matter?
No doubt you’ve heard of Simon Sinek’s Start With Why TedX talks or his books, but did you know that the origins of The 9…