Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise. Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets. In our own minds, we all […]
Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.
When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know. That’s a simple way of saying we can’t see our own blind spots. Knowledge and weaknesses tend to be hidden from our conscious view, so we aren’t aware when we are […]
Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist, a mentor, friend, or even a religious leader. And just like the rest, you would be completely wrong.
No doubt you’ve heard of Simon Sinek’s Start With Why TedX talks or his books, but did you know that the origins of The 9 Whys are the work of Dr. Gary Sanchez of the Why Institute? In the slim chance you haven’t heard of either speaker, its a construct of 9 motivations that most […]