Five Reasons Businesses Make Bad Online Marketing Decisions
For all the time, money, and discussion that are given to online marketing in companies of all sizes, it can seem a bit baffling that…
Search & Landing Pages Finding Balance in Intent, Action & Persuasion
Traditionally, the process of generating leads through search engine optimization looks something like this: figure out what keywords your potential customers are likely to search…
How Personal are Your Marketing Personas?
In some of our previous posts (not to mention our highly recommended e-books, now available on Amazon), we’ve gone into a bit of detail describing…
Why Spending Big on Web Design Can Be a Bad Idea
Recently, we found ourselves on a conference call with a prospective new client that took on a slightly strange (but sadly not entirely unusual) direction…
The “When” and “How” of Pay-Per-Click Advertising
Regular Kayak clients and readers might already know that we aren’t big fans of pay-per-click advertising, at least not as a long-term strategy for building…
Is Your Business Website Humming Right Along With Google?
In case you haven’t heard, the latest Google algorithm update (nicknamed “Hummingbird”) is online and ready for action.
5 Things You Could Have Learned About Marketing From Breaking Bad
Over the life of the series, Breaking Bad has been big on drama, action, and suspense. One thing it hasn’t had, however, is a lot…
How You Can Build Customer Trust With Transparency in Marketing
In some ways, doing business over the Internet (or starting new business relationships online) represents something of a Catch-22 for customers and clients. On the…
7 Ways to Accidentally De-Value Internal Links
Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole)…
Turning Infographic Interest Into Social Followers & e-Book Sales
It’s no secret that images can be more powerful than words in marketing, but most companies don’t understand how to use visual presentations to create…
12 Powerful Guest Blogging Tips
Guest blogging should be a staple of any online marketing plan since it allows you to instantly attract new readers and build credibility for your…
3 Great Ways to Get More From Twitter
Twitter, like Facebook before, has become such a ubiquitous part of our world that nearly everyone, from tech-savvy teens to web-weary senior citizens, knows what…