Should I Write or Accept Guest Blogs?
With all the “offers” to guest blogs, one has to wonder… does guest blogging have any real value to a writer or a business these…
Can You Teach an Old Dog New Inbound Tricks?
As my company has grown into a recognized lead generation firm throughout North America and beyond, I’ve noticed an interesting trend: there are a lot…
For love or money: perspectives of a serial giver
I love to give. It’s in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give…
What’s Better Than a Number One Search Ranking?
Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on…
Let’s Talk About Google’s Elephant in the Room
It’s no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates. We’ve weathered the Penguins and…
Should I Choose WordPress or HubSpot for my Website?
It’s one of the very first and most common questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software…
Best Practices for Replying to Negative Google Reviews
Negative reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to…
What is the Lightning Bolt Icon in Google Search?
You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media…
What’s the Difference Between Buyer Personas and Demographics?
As our clients and blog readers will know, Kayak’s team members are big proponents of applying buyer personas to marketing goals in order to understand…
Not Getting Any Leads? This Will Help
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality…
It would be funnier if it didn’t hurt so much
We see blunders all the time in marketing, especially when people try to take shortcuts or listen to bad advice that ends up working against…
The Website ReDesign Crash Diet Phenomenon
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system or help with…