Can Marketers Fool You Into Thinking You Haven’t Been Fooled?
Stop and think for a moment about how often you’ve seen something advertised on TV or the Internet, and thought to yourself: “who would be…
How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?
Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and the…
Is your Website Underemployed?
Your website isn’t just a marketing item – it’s a potential hub of information, relationship-building, and sales activity. It’s also the most visible component of…
Why Does Consensus Often Lead to False Positives?
One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being…
My Egocentric Bias is Bigger Than Your Egocentric Bias
At some point or another, someone in your life – like a parent or spouse – probably reminded you that you aren’t indeed the centre…
The Biggest Thing Content Marketers Forget about Sales and Conversions
If you are in the business of producing blog posts, videos, and social content to improve your bottom line, then you’re probably used to watching…
Who is the Most Influential Person Ever?
Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist,…
A Web App Security Chat with Shawn Freeman
I’ve come across a wide range of apps promising private communications, from Confide and WhatsApp to SnapChat and even Tor Browsers. I posted news of…
Is it time to go off road with your social messaging?
Admit it. It’s so easy for your social media feed to descend into random tweets and personal gripes. It’s one of the reasons my team…
The threat of a loss of net neutrality might actually be overblown.
Very recently, the future of net neutrality became a hot topic. The assumption in many circles is that the governing powers in Washington are doing…
Which of the 9 Whys Motivates You Most and Do They Really Matter?
No doubt you’ve heard of Simon Sinek’s Start With Why TedX talks or his books, but did you know that the origins of The 9…
Are You Getting Stuck on Sticker Prices?
Financial icon Warren Buffett (WIKI) likes to remind investors that the price of something is what you pay for it, while the value is what…