Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.
When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know. That’s a simple way of saying we can’t see our own blind spots. Knowledge and weaknesses tend to be hidden from our conscious view, so we aren’t aware when we are […]
At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food. From that realization came the organic movement. It has flourished to the point that you can now find naturally-grown […]
Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients. Given Google views each post as a page on your site, the more of them you have, the easier it is to get their attention. Likewise, fresh blog […]
As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions?
Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere. From your vantage point, it’s obvious […]
Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from our own campaigns as well as the ones we deploy for our clients. That, in turn, gets other marketers excited about them.
As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis.
Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort? But, as a marketer you’ll need […]
Most business owners and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts And yet, many never stop to think about a critical conversion element that immediately draws attention […]