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Broker Blog
Get more from Your Discovery Process by Asking More Questions
One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. 🙂 He was obviously joking, but I will freely admit that we spend more time getting to know our clients than they expect. Most think they’ll tell us about their business […]
Why Awards Aren’t Always as Prestigious as They Seem, Except When They Are
If you’re searching for a marketing or web firm to help you establish a new online presence, then it makes sense to work with an award-winning firm, right? Hm. Maybe not… In the absence of any outside information, that would certainly seem like a smart choice. After all, an armful of metal (or acrylic) paperweights […]
3 Signs you Need a Technical SEO Audit
Ever wonder why you aren’t getting as many visits from Google or Bing as you used to? Maybe you just want to double-check if that SEO specialist you’ve been paying is worth the money?
Is your Secret Fishing Hole Digital?
Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing holes to not sharing killer good content, human behaviour can be pretty predictable online or off.
18 Take-Aways from 18 Years as a Marketing Entrepreneur
In December 1999, I walked out of my final agency into life as an entrepreneur. Flush with $700 in my pocket, I saw nothing but possibilities. Before the door closed though, I learned my first lesson…
Follow Analytics to Keep Your Plan on Track
When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From free options to complicated paid software platforms, there is no shortage of applications to tell you how many people are coming to your site, where they are arriving from, and […]
4 Annoying Website Design Mistakes that Drive Customers Away
Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys – like this one from Nielson – that show us how lots of organizations keep frustrating online visitors.
Is Overconfidence Killing Your Marketing Effectiveness?
Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise. Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets. In our own minds, we all […]
Should I care where my website is hosted? Here are 7 tips on the topic.
If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone. Once they’re set up, most of these things can become an afterthought. Or at least that’s the case until something goes wrong.